MANILA, Philippines – If you go around town wearing a pair of Wrangler Jeans, people would surely do a double take on you.

Now, Wrangler Jeans has been grabbing attention not only in the streets of Manila but also in the international scene as it recently dominated the Wrangler Asia-Pacific Regional Awards in Shanghai on February 25.

Every year, Wrangler licensees in the Asia-Pacific gather for a bi-annual sales meeting with its foreign principal, VF Hong Kong.

This year, Wrangler Philippines has brought home three out of the seven awards: “Best Marketing Award” – for the success of the re-launch of the Wrangler brand in the Atrium of SM Mall of Asia; “Best Product Award” – given to the country that has developed the most innovative designs; and lastly, the “Country of the Year Award” – the much coveted trophy, given to the country that has displayed excellence in the overall 2010 performance including substantial sales growth, aggressive marketing, upgraded store design, consistent visual merchandising and product innovation.

To add to the list of wins, Wrangler Philippines was awarded “Market! Market!’s 2010 Most Promising Retailer” and “Visual Merchandising Excellence – Fashion Foreign Category” in the 13th Annual Ayala Malls Merchant Awards last March 9.

This long list of achievements only shows that the Wrangler team works hard not only to make you look great, but the entire Philippines as well, making us stand out against other countries in the region.